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The Massy Group commenced sponsorship of “Trinidad All Stars” in 1988. This was a choice association as the band has always been an integral part of the rich and colourful history of the steelband movement in Trinidad and Tobago. From their origins in the 1903s as Hell Yard Boys, the band’s roots are deeply entrenched in the indigenous culture of this country and its turbulent early beginnings and explosive creativity are the hallmark of steelband music today. The band’s name changed several times over the years, and finally “All Stars” was chosen because of the perceived superior ability of the players. Soon after, “Trinidad” was added to the name.

Trinidad All Stars pioneered the introduction of classical music on the road played to the rhythm of calypso. They were also the first band to fuse melody and harmony by playing the pan with two sticks. The band made the first “Quatro Pans” later called the grundig and the guitar pans. A former captain of Trinidad All Stars, Neville Jules, is credited as the inventor of the first bass pan.  

 In 1982, the contributions of Trinidad All Stars to the steelband movement were recognizes by the Government of Trinidad and Tobago with the presentation of a national award – the Humming Bird Medal (Gold).  

Massy “Trinidad All Stars” is recognised for its groundbreaking position within the steelband movement through its members, who have carried the vibrant culture of Trinidad and Tobago around the world. The ban has received many accolades, and has become a premier steelband with an enviable track record of discipline and musical excellence. 

In 1993, the Massy Group of Companies became associated with Derek Walcott and the Trinidad Theatre workshop, through the sponsorship of one of his epic works – The Odyssey, which was staged at the old fire station building in Port of Spain, Trinidad. In 2005, the Group reviewed its connection with the Nobel Laureate, and co-sponsored with BG Trinidad and Tobago the production of Steel by Derek Walcott and Galt Mac Dermot. In doing so, the Group filled a void that has existed in the history of the Arts in the Caribbean – the fundamental telling of the story of the birth of the steel pan. The sponsorship of the production of Steel naturally evolved from the Group’s direct involvement in the steelband movement through its sponsorship of the Trinidad All Stars.   

The Neal and Massy Group has changed its name to Massy as part of a comprehensive rebranding exercise that unifies all subsidiary companies to create a strong, consistent corporate identity. Redefining the corporate brand strengthens cohesion and clearly communicates the advantages of choosing to do business with the Group. The rebranding maximises marketing efficacy by powerfully connecting the equity of strong subsidiary brands with the corporate brand and vice versa. The new brand conveys the promise of reliability and value throughout the Massy range of products and services.

The Group’s new strategic direction focuses on activating existing synergies that connect products to relevant services, creating more efficient and cost-effective value propositions for consumers. These synergies are defined as ecosystems in the context of the Group. 

For example, with respect to buying a new vehicle, customers have the option of purchasing a vehicle from Massy Motors; financing it through Massy Finance; and insuring it with Massy United Insurance; all under one roof. There are several ecosystems within the Group. The rebranding exercise unifies and identifies the elements of each one under a single recognisable name. 

The Massy logo is simple, bold and modern and represents the mutuality of our Group of companies, with a stylised infinity symbol that retains the N and M of our previous corporate identity. The visibility of both letters in the logo design is a deliberate reference to the heritage of founders Harry Neal and Charles Massy. The original company name is commonly abbreviated to Massy, which over more than 90 years, has become strong enough to translate well across different languages and territories.

The Group will introduce a Group-wide loyalty card for our Trinidad and Barbados customers. We will convert existing Hi-Lo Smart Shopper cardholders in Trinidad and Classic Card cardholders in Barbados to a new Massy Card which will earn loyalty points when used at many Massy companies. The loyalty programme will also offer a credit facility that can be used at Massy companies.  The credit component of the loyalty programme will be introduced in due course. 

A corporate advertising campaign that demonstrates how Massy companies work together to simplify customers’ business transaction will run in the media in Trinidad, Barbados, Jamaica, Guyana and St. Lucia. 

Trinidad & Tobago (link)
Barbados (link)
Jamaica (link)

Massy United Insurance offers a full range of market-leading personal and general insurance solutions designed to meet the changing needs of consumers. Massy United Insurance now provides Motor Insurance in the Trinidad and Tobago market, with offices in Port of Spain, Morvant and San Fernando. At Massy United Insurance you can now also earn points when you pay your motor insurance premium.

Massy Stores is the new face of HiLo Food Stores. Repainted in navy blue, light blue, orange and yellow, select Massy Stores now include non-food merchandise such as small and large appliances, soft furnishings (such as towels and bedding) and furniture. At Massy Stores you earn points with your Massy Card when you purchase groceries, pharmaceutical items, and small appliances from the store. Today, Massy Stores operate over 40 stores in Trinidad, Barbados, St. Lucia and St. Vincent. 

Gervase Warner, President & Group CEO of Massy sat down with the Trinidad Guardian’s Business Editor, Anthony Wilson and shared the rationale for the Massy re-brand.  See the full article for details –  Taking the Neal Out of Massy from the Trinidad and Tobago Guardian

Starting June 30th, 2014, Massy Group is pleased to reward our valued customers for their loyalty with the new Massy Card. When you shop at Massy, you get more rewards, more perks, and more amazing benefits.

Existing Hi-Lo Smart Shopper cardholders in Trinidad, and Classic Card cardholders in Barbados will be issued a new Massy Card.

Don’t have a Smart Shopper or Classic Card? No problem. Sign up for the Massy Card and earn loyalty points at all Massy Stores, Massy Motors, Massy United Insurance, and Massy Finance locations.

Here’s how it works in Trinidad and Tobago. For every TT$10 you spend at Massy Stores, Massy Motors, Massy Finance GFC, MoneyGram or Massy United Insurance, you earn 1 Massy point. You can then redeem these points at Massy Stores, Massy Motors and MoneyGram.

This year’s edition of the Massy Rainbow Cup Triathlon drew hundreds of athletes and supporters to Turtle Beach in Tobago.

This being the tenth year of the event was especially significant for the company given our decision to use the Race as a launch pad for making our rebrand efforts public.  On Saturday June 28, scores of supporters witnessed the unveiling of the new look and name, the Massy Group. Speaking at the event was Group CEO and President Gervase Warner, who gave some insight into the change. “We chose Massy because people already abbreviate the name of the company that way. This is an effective way of creating brand awareness and capturing brand loyalty and I’m happy to be here to share this with you.”

Competing in the sprint distance relay category were ten teams from the Massy Group, who delivered commendable performances. Congratulations to all of our participants for their hard work and for taking on the challenge to improve their general health and well being.

On behalf of Massy, we thank all participants and supporters for making Rainbow Cup 2014 a rewarding experience.

To find out more about the Massy Rainbow Cup Triathlon, please visit http://www.rainbowtri.com/RAINBOWCUP/rc14/uk1-home.php

Vimeo Id	103711084
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Content	‘Your Massy’ is the new corporate theme song for the Massy Group of Companies. Produced and sung by local soca artiste Kerwin du Bois, the tune is reflective of the company’s commitment to its purpose of ‘Creating Value; Transforming Life.’Below are the lyrics to Your Massy:” Your Massy “Intro:               Hand in hand leh we go down d road  I’m a force for good (x2)  I am your Massy   Verse 1:    There’s so many things i do  And I’ll do it for you (yeah)  You’re a part of the family now  And I’m creating value  If you need me I’ll be there  To show you love & care  I was formed to better lives  It’s more than a obligation  It is my true passion  To transform your life  With honesty & integrity  You can find it in me   Chorus:           So come leh we go  I believe we can make it  Hand in hand we go make this journey  Just be all that you can be  Your business is safe with me  I am your family  I am your Massy  I’m a force for good (x2)  I am your Massy   Verse 2:           I’m the most profitable  Holder in the game  You already know meh name  Is Massy, Massy  Touch millions of lives everyday  In a colourful array  That’s what I am made of             I was formed to better lives  With growth & continuous improvement  Come & join this movement  I’ll transform your life  It’s my responsibility  You can find it in me

The following examples illustrate how our ecosystems work to deliver hassle-free, convenient, efficient, and cost-effective value propositions to our customers:

Buying a New Vehicle
In Trinidad and Tobago, customers have the option of purchasing a vehicle from Massy Motors; financing it through Massy Finance; and insuring it with Massy United Insurance – all available at convenient locations.
Customers’ vehicles can be serviced at Massy Motors Quikservice situated throughout Trinidad and Tobago. Massy Motors Quikservice offers genuine parts, as well as tyres, and batteries manufactured by Massy Automotive Components Limited.

Retail Shopping
We are enhancing our supermarket experience by increasing floorspace and integrating store formats by adding more home-related products like pharmacy, small appliances, electronics, and other household goods. We are also amplifying our loyalty rewards programs by introducing credit/charge cards (currently only available in Barbados). Our vision entails spreading the Super Combination format across the region, also offering:
• Massy United Insurance points of sale and service
• Massy Finance
• MoneyGram remittance services
• SurePay bill payment facilities
• Other convenience services

Rewarding Loyalty
Our loyalty program will be combined with credit services (as described above). Massy businesses that will participate in the loyalty program are food and non-food retail, car rental, insurance, parts, and pharmacies.
Rewards will include discounts on merchandise and services, as well as priority access. Rewards will be easy to earn and redeem, giving Massy the opportunity to thank its customers for their loyalty.

Distributing Consumer Goods
We operate consumer goods distribution companies in Trinidad and Tobago, Guyana, Jamaica, Barbados, St Lucia, and the USA. In addition to harnessing the impressive presence of 40 retail locations, we leverage the distribution ecosystem to connect suppliers and customers across and outside the region.
A nucleus for consumer goods, our Group controls distribution chanels from Miami, throughout the Caribbean, to Guyana.

Supporting SMEs
We offer a full suite of services that help new businesses thrive.
Owners and operators of small and medium-sized enterprises come to Massy Properties, Massy Realty, and Massy Realty in Barbados to find real estate for office space and property management services.
Through Massy Technologies we supply them with office furniture, computer and networking equipment, and services.
Massy Finance and Massy United Insurance provide business financing, insurance, and car leases.

Integrated Energy Services
Massy Wood Group, provides engineering, procurement, and construction management, as well as operations and maintenance services for plants and off-shore facilities.
Through Massy Pres-T-Con, Massy Machinery, Massy Energy Engineered Solutions, and Massy Energy Fabric Maintenance, we facilitate essential sub-contracted services for construction and maintenance of all facilities.
We also support the ongoing maintenance, repair services and parts replacement for electrical, instrumentation, generation, rotating and mechanical equipment.
Additionally, Massy assists in supply chain management, including warehousing and logistics.

Supporting Farming
Our farming ecosystem delivers critical services to growers. Equipment, tools, greenhouses, and agro-chemicals are all supplied by Massy Distribution in Trinidad and Barbados, and Massy Machinery elsewhere. Massy Finance finances farmers , enabling the purchase of machinery and vehicles. Massy United Insurance offers insurance services to protect their property and equipment. Completing the farm to table chain, Massey Stores provide retail channels through which produce reaches consumers.