It’s Now Massy

Gervase Warner, President & Group CEO of Massy sat down with the Trinidad Guardian’s Business Editor, Anthony Wilson and shared the rationale for the Massy re-brand.  See the full article for details –  Taking the Neal Out of Massy from the Trinidad and Tobago Guardian

Welcome to the Massy Card. Welcome to more rewards

Starting June 30th, 2014, Massy Group is pleased to reward our valued customers for their loyalty with the new Massy Card. When you shop at Massy, you get more rewards, more perks, and more amazing benefits.

Existing Hi-Lo Smart Shopper cardholders in Trinidad, and Classic Card cardholders in Barbados will be issued a new Massy Card.

Don’t have a Smart Shopper or Classic Card? No problem. Sign up for the Massy Card and earn loyalty points at all Massy Stores, Massy Motors, Massy United Insurance, and Massy Finance locations.

Here’s how it works in Trinidad and Tobago. For every TT$10 you spend at Massy Stores, Massy Motors, Massy Finance GFC, MoneyGram or Massy United Insurance, you earn 1 Massy point. You can then redeem these points at Massy Stores, Massy Motors and MoneyGram.

Massy Rainbow Cup 2014

This year’s edition of the Massy Rainbow Cup Triathlon drew hundreds of athletes and supporters to Turtle Beach in Tobago.

This being the tenth year of the event was especially significant for the company given our decision to use the Race as a launch pad for making our rebrand efforts public.  On Saturday June 28, scores of supporters witnessed the unveiling of the new look and name, the Massy Group. Speaking at the event was Group CEO and President Gervase Warner, who gave some insight into the change. “We chose Massy because people already abbreviate the name of the company that way. This is an effective way of creating brand awareness and capturing brand loyalty and I’m happy to be here to share this with you.”

Competing in the sprint distance relay category were ten teams from the Massy Group, who delivered commendable performances. Congratulations to all of our participants for their hard work and for taking on the challenge to improve their general health and well being.

On behalf of Massy, we thank all participants and supporters for making Rainbow Cup 2014 a rewarding experience.

To find out more about the Massy Rainbow Cup Triathlon, please visit http://www.rainbowtri.com/RAINBOWCUP/rc14/uk1-home.php

Your Massy” is the new corporate theme song for Massy

Vimeo Id103711084
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Content  ‘Your Massy’ is the new corporate theme song for the Massy Group of Companies. Produced and sung by local soca artiste Kerwin du Bois, the tune is reflective of the company’s commitment to its purpose of ‘Creating Value; Transforming Life.’Below are the lyrics to Your Massy:” Your Massy “Intro:              
Hand in hand leh we go down d road 
I’m a force for good (x2) 
I am your Massy 
 Verse 1:   
There’s so many things i do 
And I’ll do it for you (yeah) 
You’re a part of the family now 
And I’m creating value 
If you need me I’ll be there 
To show you love & care 
I was formed to better lives 
It’s more than a obligation 
It is my true passion 
To transform your life 
With honesty & integrity 
You can find it in me 
 Chorus:          
So come leh we go 
I believe we can make it 
Hand in hand we go make this journey 
Just be all that you can be 
Your business is safe with me 
I am your family 
I am your Massy 
I’m a force for good (x2) 
I am your Massy 
 Verse 2:         
 I’m the most profitable 
Holder in the game 
You already know meh name 
Is Massy, Massy 
Touch millions of lives everyday 
In a colourful array 
That’s what I am made of            
I was formed to better lives 
With growth & continuous improvement 
Come & join this movement 
I’ll transform your life 
It’s my responsibility 
You can find it in me 

Massy Ecosystems

The following examples illustrate how our ecosystems work to deliver hassle-free, convenient, efficient, and cost-effective value propositions to our customers:

Buying a New Vehicle
In Trinidad and Tobago, customers have the option of purchasing a vehicle from Massy Motors; financing it through Massy Finance; and insuring it with Massy United Insurance – all available at convenient locations.
Customers’ vehicles can be serviced at Massy Motors Quikservice situated throughout Trinidad and Tobago. Massy Motors Quikservice offers genuine parts, as well as tyres, and batteries manufactured by Massy Automotive Components Limited.

Retail Shopping
We are enhancing our supermarket experience by increasing floorspace and integrating store formats by adding more home-related products like pharmacy, small appliances, electronics, and other household goods. We are also amplifying our loyalty rewards programs by introducing credit/charge cards (currently only available in Barbados). Our vision entails spreading the Super Combination format across the region, also offering:
• Massy United Insurance points of sale and service
• Massy Finance
• MoneyGram remittance services
• SurePay bill payment facilities
• Other convenience services

Rewarding Loyalty
Our loyalty program will be combined with credit services (as described above). Massy businesses that will participate in the loyalty program are food and non-food retail, car rental, insurance, parts, and pharmacies.
Rewards will include discounts on merchandise and services, as well as priority access. Rewards will be easy to earn and redeem, giving Massy the opportunity to thank its customers for their loyalty.

Distributing Consumer Goods
We operate consumer goods distribution companies in Trinidad and Tobago, Guyana, Jamaica, Barbados, St Lucia, and the USA. In addition to harnessing the impressive presence of 40 retail locations, we leverage the distribution ecosystem to connect suppliers and customers across and outside the region.
A nucleus for consumer goods, our Group controls distribution chanels from Miami, throughout the Caribbean, to Guyana.

Supporting SMEs
We offer a full suite of services that help new businesses thrive.
Owners and operators of small and medium-sized enterprises come to Massy Properties, Massy Realty, and Massy Realty in Barbados to find real estate for office space and property management services.
Through Massy Technologies we supply them with office furniture, computer and networking equipment, and services.
Massy Finance and Massy United Insurance provide business financing, insurance, and car leases.

Integrated Energy Services
Massy Wood Group, provides engineering, procurement, and construction management, as well as operations and maintenance services for plants and off-shore facilities.
Through Massy Pres-T-Con, Massy Machinery, Massy Energy Engineered Solutions, and Massy Energy Fabric Maintenance, we facilitate essential sub-contracted services for construction and maintenance of all facilities.
We also support the ongoing maintenance, repair services and parts replacement for electrical, instrumentation, generation, rotating and mechanical equipment.
Additionally, Massy assists in supply chain management, including warehousing and logistics.

Supporting Farming
Our farming ecosystem delivers critical services to growers. Equipment, tools, greenhouses, and agro-chemicals are all supplied by Massy Distribution in Trinidad and Barbados, and Massy Machinery elsewhere. Massy Finance finances farmers , enabling the purchase of machinery and vehicles. Massy United Insurance offers insurance services to protect their property and equipment. Completing the farm to table chain, Massey Stores provide retail channels through which produce reaches consumers.